Welcome to the Hive, Mia Labs.
Brian, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Mia Labs is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US franchised dealership mapped, the 5,000 that look like Earnhardt and Southeast Toyota, and three campaigns we'd run for Mia Labs in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Mia Labs.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a sales cycle driven by a named decision maker, and a marketing team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 2,700 to 4,500 more of your best customers?
You already have the dream ones: the dealerships that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 2,700 to 4,500 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Earnhardt Chevrolet$1.7M est. revenue generated with 62%+ containment rate
- Earnhardt CDJR$300K+ generated from 374 after-hours appointments
- Earnhardt CDJR Gilbert70% of recall conversations converted, booked 60+ appointments, one truck sold
- Southeast Toyota Dealer$250K attributed revenue and 649 appointments booked in 1 month
Every cell is a dealership.
Every US franchised dealership sits in a public dataset with rooftop count, franchise brand, and the GM and internet sales director who sign off. We build the list from that, enrich the buyers, and time the sends to hiring and inventory signals.
You're the first supplier that comes to mind.
We'll actively monitor all 18,000 US franchised dealerships and reach out the moment the right signal shows up, so Mia Labs is the first name a General Manager thinks of when internet lead response comes up.
- New General Manager or Internet Sales Director hireDealer trade press and LinkedIn list new hires. Year-one GMs reset the tech stack.
- Internet Sales or BDC job postingIndeed and dealer career pages. Hiring for lead response signals a gap Mia Labs fills.
- Dealer group acquisition or new rooftopNADA and Automotive News M&A trackers. New stores need a unified lead-response stack.
- CRM or chat vendor contract renewalState procurement filings and vendor press releases list renewal windows.
- Google review spike on response timeGoogle Business Profile reviews. Slow lead-response complaints show a live pain point.
- Franchise allocation increaseOEM press releases and dealer forums. More inventory means more leads to convert fast.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from NADA data, Google Maps business listings, and state DMV dealer license rolls. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Brian, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.